Erdem

Everyone is talking about Fashion Fringe Award–winning designer Erdem Moralioglu. And we are proud to announce that Erdem has become our style partner.

Erdem

Erdem may have worked for Vivienne Westwood and Diane Von Furstenburg but he’s now doing rather well with his own exquisite collections, worn by the likes of Kirsten Dunst, Chloe Sevigny, Tilda Swinton, Nicole Ritchie, Julie Gilhart and Claudia Schiffer.

Erdem’s inspiration

It’s not just the catwalk that Erdem designs for. Three of the bottles from the Front Row product range proudly show off Erdem–designed patterns.

the product range

Discover our brand new products, buy them online and enter our weekly prize draw for your chance to win a Front Row goodie bag.

Explore the range