the product range
Front Row High Gloss Serum
Our High Gloss Serum gets rid of unwanted frizz and fly-aways, leaving your hair with a fantastic shine. It’s perfect for both straight and curly styles.
Creative Team tips
- It’s great for defining sexy, sweeping fringes and defining partings
- Mix a couple of pumps of Front Row Gloss Serum with our Sculpting Mousse, for amazing volume with a great silky finish
- It’s light enough to use on both wet and dry hair
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Front Row Perfectly Straight Straightening Cream
Use our Straightening Cream to banish curls, waves and kinks. And with its added thermal protection, you can straighten to your heart’s content.
Creative Team tips
- Use a large round brush with dense bristles for the ultimate smoothness
- To banish any unwanted fly-aways and static, after blow drying, run cold air over your finished style for 10 seconds
- To ensure your poker straight style gleams, finish with a spritz of Front Row Mirror Dazzle Shine Spray
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Front Row Stay Cool Heat Defence Spritz
Heat Defence Spritz has a terribly clever thermal protection formula that locks in moisture and shine to leave hair smooth, sleek and shiny.
Creative Team tips
- Looking for a multi-purpose styling product? This is a great little all-rounder – as well as heat protection, it’ll control static, add shine and hold too
- If you’re planning on running the straighteners over, after blow drying, add an additional few spritzes to your hair and leave for 30 seconds to absorb before straightening
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Front Row Mirror Dazzle Shine Spray
To create fabulous, almost metallic shine, use our Mirror Dazzle Shine Spray.
It smoothes away split ends and fly-aways, to give an outstanding finish. Plus it also guarantees that final finishing touch – a glisten to any style.
Creative Team tips
- If you have finer hair, rather than spray directly onto your hair, spray into the air and walk under the mist, for a light and even coat
- If you have finer hair, rather than spray directly onto your hair, spray into the air and walk under the mist, for a light and even coat
- Less is more with this product - reapply sparingly to boost gloss between washes
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Front Row Refresh & Revive Dry Shampoo
Our Dry Shampoo hides a multitude of sins. Use it to freshen your hair between washes. It absorbs oil, making your hair instantly ready for re-styling.
Creative Team tips
- To really pump up your hair’s texture and volume, turn your head upside down while working the product through
- Hair tends to get oilier around the crown and nape, and gets flatter as a result – make these your focus areas
- Remember to shake out any excess afterwards!
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Front Row Turn Up The Volume Blow Dry Spray
Use our volumising Blow Dry Spray to create height at the roots while leaving ends light and free-flowing. Plus, with its added hold, it’ll make sure your style won’t fall flat.
Creative Team tips
- To get the most out of your volumising products, use with a round volumising brush for the best big hair styles
- This is a great all-round product for controlling static, and can also be used on dry hair between washes to boost volume
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Front Row Big Hair Sculpting Mousse
Use our Sculpting Mousse to give even the most lifeless hair a volume injection. Plus, it contains added style memory, for all-day staying power.
Creative Team tips
- Make sure your hairdryer has a nozzle to help concentrate the heat & enhance the shine
- When your hair is dry, run cold air over it for 30 seconds to set and hold the hair
- For amazing volume with a great silky finish too, add a couple of pumps of Front Row Gloss Serum to our Sculpting Mousse
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Front Row Forever Lasting Hairspray
Our Forever Lasting Hairspray tames unruly fly-aways, creates a lustrous shine and delivers invisible hold – for styles that stay up as long as you do.
Creative Team tips
- To control fly-aways and get even distribution, spray onto a brush first, then run through your hair
- For super strength hold, layer up: spray once, leave to dry for 30 seconds and then add a second layer
- For sleek up-dos, try spraying onto the hair whilst using a flow of gentle heat from your hairdryer to smooth the hair
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Front Row Rough & Tousled Salt Spray
Our Salt Spray adds real guts to your hair. It brings out your natural waves and curls and leaves a cool matte finish – perfect for that casual-chic look.
Creative Team tips
- If it’s waves you’re looking for, twist random sections of hair around your finger as you blow dry
- For maximum texture and an extra volume injection, when hair’s almost dry apply a second burst of salt spray
- Don’t be shy, the more product you use the more guts you’ll get
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